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The target audience is Chief Executive Officers (CEOs) and executive staff of interested organizations.
The purpose of this work is to provide an environment and tools that CEOs can use to understand and improve the ‘trust climate’ of his/her organization. The broader and deeper understanding gained can then serve as the basis for change in ways that exemplify trust. Research and our experience indicate that there is a gap between the significance of trust and the attention it is given as a focus in learning. This is especially important when we consider the shifts in environmental factors that once supported trust relationships.
We are developing content and methods that will allow CEOs to explore timely issues related to person-to-person, person-organization and inter-organizational trust, including the impact of new technologies. The topics of interest include:
· How is trust created in the first place?
· How is trust sustained?
· How do we recognize trust is broken?
· When broken how we mend it and regain trust?
· What particular issues are brought up by the pervasive presence of the Internet and new surveillance technologies?
· What are the foundations of interpersonal and inter-organizational trust, personal integrity, trusted conduct, self-awareness, and self-assessment?
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Trust is the very foundation on which all businesses are built. A renewed focus on trust is timely. Business partners involved in trust relationships include: employees, supervisors, managers, executives, customers, suppliers, regulatory agencies, watchdogs, shareholders, analysts, public officials, and many more.
“Trust is what makes my business work.”
“I’ve seen the difference in my performance when I trust the organization and when I don’t—everybody wins when I do.”
“My job is much easier and results are better when a patient [client/customer] trusts me.”
These quotes are from CEOs we have interviewed, and illustrate the significance of trust for business leaders, employees, and service providers.
Experience and research both support that trust is:
· good for business--lower transaction cost, speed of execution, faster crisis management, also, trustworthiness or reputation is a valuable business asset
· good for workers—contributes to a sense of belonging, shared higher purpose, satisfaction of teams, increased retention
· good for individuals--reduces stress, increases effectiveness and self-esteem, helps balance work-life and home-life
The speed of business today is leaving less time for building trusted relationships. The impact of technology is leading to less face-to-face time and more remote interactions (via email, phone, conferencing, etc.). Further, pace of change and the awareness that “change is the only constant” evokes a feeling of insecurity in many people as their jobs, co-workers, and even residence shift frequently. We invite you to meet these challenges by exploring realistic ways to strengthen trust in your self and in others.
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