1. Do not make hasty, emotional decisions about buying and selling stocks.
2. If you are convinced that a company has dynamic growth prospects, do not sell it just because it looks temporarily too high.
3. Do not fall in love with stocks to the point where you can no longer be objective in your appraisal of them.
4. Do not concern yourself as much with the market in general as with the outlook for individual stocks.
5. Forget about stock market "tips".
6. You get what you pay for in the stock market (as in everything else in life).
7. Remember that stocks always look worst at the bottom of a bear market (when an air of gloom prevails) and best at the top of a bull market (when everybody is optimistic).
8. Remember that you'll seldom - if ever - buy stocks right at the bottom or sell them right at the top.
9. Do not buy stocks as you might store merchandise on sale.
10. There is no reason always to be in the stock market.
11. Seek professional advice for your investment.
12. Take advantage of the research facilities your broker has to offer.
13. Remember that the public is generally wrong.
14. Beware of following stock market "fads".
15. Don't be so concerned with where a stock has already been; be concerned with where it is going.
16. Take time to supervise your stocks periodically.
17. Concentrate on quality.