Peter's Principles:
1. Gentlemen who prefer bonds are making a big mistake. (Buy stocks.)
2. Never invest in any idea that you can't illustrate with a crayon. (Keep it simple.)
3. There's no point in paying yoyoma to play a radio. (Don't buy a load fund; the noloads do as well.)
4. As long as you're picking a fund, you might as well pick a good one.
5. The best stock to buy, you may already own.
6. If you like the store, chances are you'll love the stock.
7. When insiders are buying, it's a good sign.
8. In business, competition is never as healthy as total domination.
9. All else being equal, invest in the company with the fewest color photographs in its annual report.
10. When even the analysts are bored, it's time to start buying.