Another Forward

In modern day, culture has persuaded society into accepting the notion that every person needs a role model of some sorts. Of course there are no laws or societal guidelines that force any one person to accept or adopt any one person(s) as their primary or conditional role model. Nevertheless, the truth is that most upwardly mobile people mold themselves after someone they deem important to them. We can attest to this today by evaluating how capitalistic companies market their goods, they usually associate them with a role model or person with substantial stature that others look up to in some way. This concept is usually exercised by companies that markets sports apparel or beverages (alcohol). Wheaties, Budweiser, Coca-Cola, McDonald's, Shell, General Motor etc... understand how important role models are to their customers. They understand that role models are individuals that others look up too and in some cases, strive to become in some way. This is the reason why these companies pay huge endorsement contracts to certain people to eat, wear or use their products so that other people that admire them will follow their lead and use the companies product. The fact that a large number of individuals rely on role models to fill some type of void in their life substantiates the premise of Samuel Ewing's "True Strength" Hercules a historical hero that can in fact, instill pride, self reliance and self worth for the guidance of the African-American community .